"TORO!" W+P CREATES NEW ACCCE SPOTS
White+Partners creates new ACCCE spots
Herndon, VA – July 22, 2010
When you tune into major cable news networks this week, you're likely to see American workers being violently tossed off and trampled by Brahma bulls (metaphorically representing jobs). The "Recovery Rodeo" TV spot, created by White+Partners, is part of a national cable and online campaign for the American Coalition for Clean Coal Electricity (ACCCE), communicating concern that a "utilities only cap-and-trade bill" would raise electricity costs, thereby threatening even more jobs.
Shot on location in Austin, the spot casts local rodeo riders and stunt doubles playing the roles of Americans who have "already been thrown from good paying jobs." Synthetic Pictures director Lionel Coleman worked with the White+Partners creative team to give the spot its gritty, ominous feel.
WHITE+PARTNERS HIRES ZENONE, BOOSTS DIGITAL CAPABILITIES
White+Partners hires Mark Zenone as new Interactive Design Director
Herndon, VA – June 4, 2010
White+Partners, the DC area's largest independent advertising and communications agency, continues to enhance its digital creative capabilities with the addition of Mark Zenone as its new Interactive Design Director.
"We scoured the country looking for award-winning interactive designers, but as luck would have it, we found Mark in our own backyard," says Kipp Monroe, Partner and Chief Creative Officer, White+Partners. "Mark is a triple threat: along with being a truly gifted designer and a technical wizard, he brings an impressive grasp of digital and social media strategies."
Known for his interactive visual solutions, Zenone's interactive direction emphasizes integration of client intent with his team's artistic and technical virtuosities. In addition to his artistic and technical know-how, his expertise spans both coasts, creating and designing various web/media projects for prestigious Los Angeles commercial agency, Jacob & Kole, as well as exhibition design and execution for traditional fine arts institutions, like The Smithsonian.
Recognized for having one of the strongest interactive media buying groups in the National Capital Region, White+Partners offers an ideal agency partner for clients looking to integrate traditional advertising with digital in their communications plans. Zenone will play an integral role in the creative direction of all digital projects in the agency.
"Joining White + Partners almost seemed too good to be true. Great people, great location, great work," says Zenone. "I'll be looking both ways before I step off the curb for quite some time."
About White+Partners
White+Partners was founded in 1964 by E. James White who had a passion for creative that delivered results. Today, W+P translates that ROI spirit into helping clients find their "Win," and in doing so the agency has built an impressive roster of national and local clients that include Verizon Wireless, ACCCE, Produce Marketing Association, The Washington Auto Show, NFPA, Luray Caverns, Wolf Trap National Park for the Performing Arts, and Visit Fairfax.
ZIMMERMAN STEPS UP TO THE PLATE FOR RADIO SPOTS
Zimmerman Steps Up to the Plate for New Mercedes. Just Mercedes. (MJM) Radio Spots
Herndon, VA – May 4, 2010
White+Partners continues to build onto its popular commercials for the MJM dealerships with a new series of radio spots featuring Nationals star 3rd-baseman Ryan Zimmerman. As in past spots that featured Caps Coach Boudreau, Zimmerman has a chance to test out his comedic timing. The four spots will run throughout baseball's regular season on WTOP, WTEM, WJFK, WRQX and WHUR.
Hi, I'm Ryan Zimmerman
Digeridoo
Balloon Animals
Hallo, Guvnah!
Hi, I'm Ryan Zimmerman
Digeridoo
Balloon Animals
Hallo, Guvnah!
ANDREA TILLEY JOINS WHITE+PARTNERS ACCOUNT SERVICE TEAM
Andrea Tilley Joins White+Partners Team
Herndon, VA – March 5, 2010
White+Partners, the DC area’s largest independent advertising and communications agency, is pleased to welcome Andrea Tilley to the growing account service team as an Account Supervisor overseeing Member Value programs for the Produce Marketing Association account.
“Andrea’s extensive experience in membership marketing will be an incredible asset to our clients and the agency at large,” says Jose Banzon, Senior Vice President and Director of Account Management.
Andrea comes to White+Partners from the Association of Clinical Research Professionals (ACRP) in Alexandria, VA, where she orchestrated all membership-marketing initiatives for the association’s more than 20,000 associates. Prior to ACRP, Andrea flexed her advertising and marketing muscles at several agencies and institutions in the Greater National Capital Region, including Toro Advertising, The George Washington University, and Zimmerman Advertising.
WHITE+PARTNERS CELEBRATES 25TH ANNIVERSARY AS AAAA AGENCY
Herndon, VA-based agency has been active member of American Association of Advertising Agencies since 1985
Herndon, VA – February 26, 2010
White+Partners, the DC area’s largest independent advertising and communications agency, proudly marks its silver anniversary as a member
of the American Association of Advertising Agencies (AAAA) in 2010.
“It’s incredible how the advertising landscape has changed since 1985 – between the industry’s consolidation under massive holding companies to the astounding advancements in technology – it’s been quite a journey so far,” says Matt White, Chairman & CEO of White+Partners. “The AAAA has been an invaluable management resource, giving our agency credibility within the industry and helping us to remain independent. We’re thrilled to be a part of this dynamic organization.”
As the national trade association of the advertising agency business, the core mission of the AAAA is to improve and strengthen the advertising agency business in the United States. With close to 1200 member agency offices that employ more than 65,000 people, the management-oriented association helps its members build their businesses, and acts as the industry’s spokesman with government, media, and the public sector.
“We are proud to have been part of White+Partners’ last 25 years,” says Nancy Hill, President and CEO of the AAAA. “Matt White and his partners are an important part of our membership body—representing everything our members stand for: commitment, passion and most of all, great work.”
For more information on the American Association of Advertising Agencies, visit www.aaaa.org.
About White+Partners
White+Partners was founded in 1964 by E. James White who had a passion for creative that delivered results. Today, W+P translates that ROI spirit into helping clients find their "Win," and in doing so the agency has built an impressive roster of national and local clients that include Verizon Wireless, ACCCE, Accenture, Produce Marketing Association, The Washington Auto Show, NFPA, Washington Nationals, Wolf Trap National Park for the Performing Arts, and Visit Fairfax.
“It’s incredible how the advertising landscape has changed since 1985 – between the industry’s consolidation under massive holding companies to the astounding advancements in technology – it’s been quite a journey so far,” says Matt White, Chairman & CEO of White+Partners. “The AAAA has been an invaluable management resource, giving our agency credibility within the industry and helping us to remain independent. We’re thrilled to be a part of this dynamic organization.”
As the national trade association of the advertising agency business, the core mission of the AAAA is to improve and strengthen the advertising agency business in the United States. With close to 1200 member agency offices that employ more than 65,000 people, the management-oriented association helps its members build their businesses, and acts as the industry’s spokesman with government, media, and the public sector.
“We are proud to have been part of White+Partners’ last 25 years,” says Nancy Hill, President and CEO of the AAAA. “Matt White and his partners are an important part of our membership body—representing everything our members stand for: commitment, passion and most of all, great work.”
For more information on the American Association of Advertising Agencies, visit www.aaaa.org.
About White+Partners
White+Partners was founded in 1964 by E. James White who had a passion for creative that delivered results. Today, W+P translates that ROI spirit into helping clients find their "Win," and in doing so the agency has built an impressive roster of national and local clients that include Verizon Wireless, ACCCE, Accenture, Produce Marketing Association, The Washington Auto Show, NFPA, Washington Nationals, Wolf Trap National Park for the Performing Arts, and Visit Fairfax.
W+P IN THE NEWS - COACH GETTING NOTICED FOR WORK ON AND OFF THE ICE
Coach Bruce Boudreau Talking About His Experience in Commercials
Herndon, VA – February 2010
Coach Boudreau Talks About His Acting Career in MJM commercials on ComcastSportsNet with Mike Jenkins.
WHITE+PARTNER'S KIPP MONROE ON FOX NEWS
Kipp Monroe Talks about Superbowl Ads on Fox News
Herndon, VA – February 2010
White+Partner's Executive Creative Director, Kipp Monroe, did a bit of Monday Morning Quarterbacking with WTTG's Allison Seymour to talk about Super Bowl 44 ads - who hit, who missed and who (other than Who Dat Nation) found The Win.
WHITE+PARTNERS ADDS TO WINNING TEAM
Doug Kushin and Ray Paddayuman Join W+P Staff This Fall
Herndon, VA – November 2009
White+Partners is pleased to welcome Doug Kushin and Ray Paddayuman to the agency. Kushin, who comes from Viget Labs and Zimmerman Advertising, joins the account service team as an Account Supervisor, and Paddayuman will play an integral role in project management and traffic. He most recently was at Arnold Worldwide in Arlington, VA.
MERCEDES, JUST MERCEDES ENLISTS COACH BOUDREAU FOR NEW TELEVISION COMMERCIALS TO RUN THROUGH 2009-10 SEASON
White+Partners and Engine Pictures Produce Spots for Games Shown on Comcast SportsNet
Herndon, VA – October 2009
Washington Capitals Head Coach Bruce Boudreau is all business behind the bench, but scores a hat trick in front of the camera in a new series of television spots for the Mercedes, Just Mercedes (MJM) dealerships in Northern Virginia.
Coach flexes his comedic muscles in three 30-second spots that will run exclusively on Comcast SportsNet. “No Problem,” “Press Conference,” and “Still Cheap” focus on service, selection and affordability offered at American Service Center and Mercedes-Benz of Alexandria.
“The MJM dealerships provide luxury cars in a relaxed and friendly setting,” says Creative Director Matt Walker of White+Partners, who developed and co-directed the ads. “Coach Boudreau personifies the approachable personality of the dealerships, and brought a bit of whimsy all his own.”
Walker teamed up with Director/DP Mark Traver and executive producer Stephen Kern of Engine Pictures on the project. The spots will air during Capitals and Wizards games throughout the 2009-10 seasons.
Watch the spots on the W+P YouTube Channel:
Coach flexes his comedic muscles in three 30-second spots that will run exclusively on Comcast SportsNet. “No Problem,” “Press Conference,” and “Still Cheap” focus on service, selection and affordability offered at American Service Center and Mercedes-Benz of Alexandria.
“The MJM dealerships provide luxury cars in a relaxed and friendly setting,” says Creative Director Matt Walker of White+Partners, who developed and co-directed the ads. “Coach Boudreau personifies the approachable personality of the dealerships, and brought a bit of whimsy all his own.”
Walker teamed up with Director/DP Mark Traver and executive producer Stephen Kern of Engine Pictures on the project. The spots will air during Capitals and Wizards games throughout the 2009-10 seasons.
Watch the spots on the W+P YouTube Channel:
WELCOME TO THE EVOLUTION
White+Partners and WANADA Unveil Creative for 2010 Washington Auto ShowÆ
Washington, DC – September 15, 2009
Change has come to Washington, and the 2010 Washington Auto ShowÆ promises to be the place to witness the new evolution of the American automotive industry.†
The energy and excitement of the 2010 Washington Auto ShowÆ is exemplified in the new logo and marketing materials unveiled this week by White+Partners, the newly appointed advertising agency of record for the Washington Area New Automobile Dealers Association (WANADA), producers of The Washington Auto ShowÆ.
“The new logo and marketing materials for the 2010 Washington Auto ShowÆ are inspired by the dynamic changes that are currently happening in the auto industry,” says Matt White, Chairman and CEO of White+Partners.
“As the U.S. Government and the automobile manufacturers forge new partnerships, the world’s automotive spotlight shines directly on Washington,” explains Gerard Murphy, President and CEO of WANADA. “We believe our new look symbolizes today's automotive expressway–one headed toward innovation and prosperity.”
The 2010 Washington Auto ShowÆ will take place January 25 – 31, 2010 at the Walter E. Washington Convention Center.
About WANADA and The Washington Auto ShowÆ The Washington Auto ShowÆ is one of the top tier events of its kind in the world and is thought of as the Public Policy Show on the industry's global circuit.† As producers of the auto show, WANADA represents all franchised new car dealers in and around the Capital Beltway and has allied business affiliated as kindred-line members.† WANADA represents nearly all franchised new car dealers in and around the Washington metropolitan region. The organization has approximately 225 new car dealers as members. Other WANADA members include an array of contractors, service providers and consultants, which make up WANADA’s kindred-line organization. WANADA and The Washington Auto ShowÆ have had a Washington, DC presence since 1917. For more information, contact www.washingtonautoshow.com and www.wanada.org.
About White+Partners
White+Partners was founded in 1964 by E. James White who believed there was a better way than the "tried and true." By capitalizing on "the Power of Washington" and focusing on helping clients find the "Win," the agency has built an impressive roster of national and local clients that include American Service Center, Mercedes Benz of Alexandria, Luray Caverns, the Washington Nationals, Wolf Trap National Park for the Performing Arts, and Visit Fairfax. For more information, please visit http://whiteandpartners.com.
The energy and excitement of the 2010 Washington Auto ShowÆ is exemplified in the new logo and marketing materials unveiled this week by White+Partners, the newly appointed advertising agency of record for the Washington Area New Automobile Dealers Association (WANADA), producers of The Washington Auto ShowÆ.
“The new logo and marketing materials for the 2010 Washington Auto ShowÆ are inspired by the dynamic changes that are currently happening in the auto industry,” says Matt White, Chairman and CEO of White+Partners.
“As the U.S. Government and the automobile manufacturers forge new partnerships, the world’s automotive spotlight shines directly on Washington,” explains Gerard Murphy, President and CEO of WANADA. “We believe our new look symbolizes today's automotive expressway–one headed toward innovation and prosperity.”
The 2010 Washington Auto ShowÆ will take place January 25 – 31, 2010 at the Walter E. Washington Convention Center.
About WANADA and The Washington Auto ShowÆ The Washington Auto ShowÆ is one of the top tier events of its kind in the world and is thought of as the Public Policy Show on the industry's global circuit.† As producers of the auto show, WANADA represents all franchised new car dealers in and around the Capital Beltway and has allied business affiliated as kindred-line members.† WANADA represents nearly all franchised new car dealers in and around the Washington metropolitan region. The organization has approximately 225 new car dealers as members. Other WANADA members include an array of contractors, service providers and consultants, which make up WANADA’s kindred-line organization. WANADA and The Washington Auto ShowÆ have had a Washington, DC presence since 1917. For more information, contact www.washingtonautoshow.com and www.wanada.org.
About White+Partners
White+Partners was founded in 1964 by E. James White who believed there was a better way than the "tried and true." By capitalizing on "the Power of Washington" and focusing on helping clients find the "Win," the agency has built an impressive roster of national and local clients that include American Service Center, Mercedes Benz of Alexandria, Luray Caverns, the Washington Nationals, Wolf Trap National Park for the Performing Arts, and Visit Fairfax. For more information, please visit http://whiteandpartners.com.
WANADA CHOOSES WHITE+PARTNERS AS AGENCY OF RECORD
Integrated Campaign Planned to Showcase 2010 Washington Auto Show This Winter
Herndon, VA – September 2, 2009
The Washington Area New Automobile Dealer Association (WANADA), producer of The Washington Auto ShowÆ (http://www.washingtonautoshow.com/), has chosen White+Partners, the largest independent communications agency in the DC area, as its new agency of record.† White+Partners will handle all advertising, brand marketing and interactive for The Washington Auto Show scheduled for January 27-31, 2010.
"With White+Partners’ knowledge and deep connections with political, business and consumer Washington, they are a perfect match for us,” said Gerry Murphy, President and CEO of WANADA. ”This year's Show will truly be the intersection of consumer, automotive industry and legislative interest, and we're excited to be working with White+Partners."
"As one of the nation’s largest and most prestigious auto shows, the Washington Auto Show has truly become one of the iconic events in town," says Matt White, Chairman and CEO of White+Partners. "We are honored and privileged to have been selected by WANADA to assist in the marketing of the Show."
White+Partners plans to launch a fully-integrated advertising campaign later this fall highlighting Washington as the new epicenter of the automobile industry. The campaign will include television, radio, print, outdoor and online advertising, social media, marketing, and interactive. White+Partners will plan the media, and Jane Richman of Right on Time Media Engineering will execute the media buy.
About White+Partners White+Partners was founded in 1964 by E. James White who believed there was a better way than the "tried and true." By capitalizing on "the Power of Washington" and focusing on helping clients find the "Win," the agency has built an impressive roster of national and local clients that include American Service Center, Mercedes Benz of Alexandria, Luray Caverns, the Washington Nationals, Wolf Trap National Park for the Performing Arts, and Visit Fairfax.† For more information, please visit http://whiteandpartners.com.
About WANADA and The Washington Auto Show The Washington Auto Show is one of the top tier events of its kind and is thought of as the Public Policy Show on the industry’s global circuit. WANADA represents nearly all franchised new car dealers in and around the Washington metropolitan region. The organization has approximately 225 new car dealers as members.†Other WANADA members include an array of contractors, service providers and consultants, which make up WANADA’s Kindred-line organization.† WANADA and The Washington Auto Show have had a Washington, DC presence since 1917. For more information, contact http://www.washingtonautoshow.com and http://wanada.org.
"With White+Partners’ knowledge and deep connections with political, business and consumer Washington, they are a perfect match for us,” said Gerry Murphy, President and CEO of WANADA. ”This year's Show will truly be the intersection of consumer, automotive industry and legislative interest, and we're excited to be working with White+Partners."
"As one of the nation’s largest and most prestigious auto shows, the Washington Auto Show has truly become one of the iconic events in town," says Matt White, Chairman and CEO of White+Partners. "We are honored and privileged to have been selected by WANADA to assist in the marketing of the Show."
White+Partners plans to launch a fully-integrated advertising campaign later this fall highlighting Washington as the new epicenter of the automobile industry. The campaign will include television, radio, print, outdoor and online advertising, social media, marketing, and interactive. White+Partners will plan the media, and Jane Richman of Right on Time Media Engineering will execute the media buy.
About White+Partners White+Partners was founded in 1964 by E. James White who believed there was a better way than the "tried and true." By capitalizing on "the Power of Washington" and focusing on helping clients find the "Win," the agency has built an impressive roster of national and local clients that include American Service Center, Mercedes Benz of Alexandria, Luray Caverns, the Washington Nationals, Wolf Trap National Park for the Performing Arts, and Visit Fairfax.† For more information, please visit http://whiteandpartners.com.
About WANADA and The Washington Auto Show The Washington Auto Show is one of the top tier events of its kind and is thought of as the Public Policy Show on the industry’s global circuit. WANADA represents nearly all franchised new car dealers in and around the Washington metropolitan region. The organization has approximately 225 new car dealers as members.†Other WANADA members include an array of contractors, service providers and consultants, which make up WANADA’s Kindred-line organization.† WANADA and The Washington Auto Show have had a Washington, DC presence since 1917. For more information, contact http://www.washingtonautoshow.com and http://wanada.org.
VISIT FAIRFAX CHOOSES WHITE+PARTNERS AS AGENCY OF RECORD
W+P to Launch Fully Integrated “Connect to America” Campaign in 2009
Herndon, VA – May 7, 2009
Visit Fairfax, the official tourism organization for Fairfax County, Virginia (www.fxva.com), has chosen White+Partners as its new agency of record. The DC area’s largest independent communications agency will handle all advertising, brand marketing and public relations for the convention and visitors bureau through July 2012.
“This is a great opportunity for us to show how much we care about Fairfax,” says Matt White, Chairman and CEO of White+Partners. “Fairfax County is our home – we already know that this community has breathtaking natural wonders, amazing arts, beautiful parks and recreation centers, and history galore. Now is time for everyone else to discover what the locals have been enjoying!”
White+Partners will launch a full PR and advertising campaign later this summer highlighting the various ways business and leisure travelers can “connect” with Fairfax County. The campaign will include print, outdoor and online advertising, social media, special events marketing, and public relations.
“We’re eager to share our community with travelers,” adds Barry Biggar, President and CEO of Visit Fairfax. “Fairfax County is the perfect getaway right in the heart of Northern Virginia with sights and activities that take visitors from the 18th century to outer space with just about everything else in between.”
“The travel and tourism industry has a huge impact on the economy of our area,” says Mark Carrier, Chairman of the Visit Fairfax Board of Directors and Senior V.P. of BF Saul Company, Hotel Division. “We’re excited to be working with White+Partners to highlight Fairfax County as a premier destination in the region.”
“This is a great opportunity for us to show how much we care about Fairfax,” says Matt White, Chairman and CEO of White+Partners. “Fairfax County is our home – we already know that this community has breathtaking natural wonders, amazing arts, beautiful parks and recreation centers, and history galore. Now is time for everyone else to discover what the locals have been enjoying!”
White+Partners will launch a full PR and advertising campaign later this summer highlighting the various ways business and leisure travelers can “connect” with Fairfax County. The campaign will include print, outdoor and online advertising, social media, special events marketing, and public relations.
“We’re eager to share our community with travelers,” adds Barry Biggar, President and CEO of Visit Fairfax. “Fairfax County is the perfect getaway right in the heart of Northern Virginia with sights and activities that take visitors from the 18th century to outer space with just about everything else in between.”
“The travel and tourism industry has a huge impact on the economy of our area,” says Mark Carrier, Chairman of the Visit Fairfax Board of Directors and Senior V.P. of BF Saul Company, Hotel Division. “We’re excited to be working with White+Partners to highlight Fairfax County as a premier destination in the region.”
