Jose Banzon, Partner, Chief Account Management Officer
Jose is a student of the science and craft of marketing—and its immense power to affect people, organizations and markets. As Chief Account Management Officer, he ensures that the right resources are aligned to each client. To him, nothing beats creating marketing programs that pierce the media cacophony and move people to action.
He believes in taking fresh, relevant, category-changing ideas and drilling them down to all customer touch points, so that the ideas resonate as genuine and not just the latest propaganda. Jose honed this approach at integrated global agencies such as DDB and FCB, working with clients like Exxon/Mobil, Amtrak, Lockheed Martin, Citicorp, RJ Reynolds and Daimler-Chrysler.
Jose is a student of the science and craft of marketing—and its immense power to affect people, organizations and markets. As Chief Account Management Officer, he ensures that the right resources are aligned to each client. To him, nothing beats creating marketing programs that pierce the media cacophony and move people to action.
He believes in taking fresh, relevant, category-changing ideas and drilling them down to all customer touch points, so that the ideas resonate as genuine and not just the latest propaganda. Jose honed this approach at integrated global agencies such as DDB and FCB, working with clients like Exxon/Mobil, Amtrak, Lockheed Martin, Citicorp, RJ Reynolds and Daimler-Chrysler.
